MLB, FTX Cryptocurrency Exchange Partnership
FTX Trading Limited and West Realm Shires Services Inc., owners and operators of FTX.COM and FTX.US (collectively, “FTX”), and Major League Baseball (MLB) today announced a new long-term global partnership . FTX.US has partnered with MLB in the United States and FTX.COM internationally. FTX.COM and FTX.US together established FTX as the official brand of cryptocurrency exchange of MLB. The deal, the first-ever partnership between a professional sports league and a cryptocurrency exchange, was established to create increased brand awareness for FTX and continued innovation for MLB.
Additionally, FTX.US has entered into an agreement with MLB Players Inc., a subsidiary of the MLB Players Association which manages all of the organization’s business activities. FTX will have group reader rights, which allows the organization to use player strengths in content creation.
FTX.US will become the first-ever MLB Referee Uniform Patch Partner. Beginning with the MLB All-Star Game, presented by Mastercard, on July 13, an FTX.US logo patch will adorn all referee uniforms for regular season, playoff, spring training and practice games. of the Jewel event. This new agreement also provides FTX with global marketing rights associated with MLB brands, logos and special events. Fans will see the applicable FTX brand promoted around nationally televised MLB games, MLB.com, MLB Network, MLB.TV, social media platforms and more high impact baseball media. FTX and MLB will announce additional details on activating the partnership at a later date.
FTX CEO and Founder Sam Bankman-Fried commented on the news: “It is an honor for FTX to be the first cryptocurrency exchange to be associated with the history and tradition of the hobby. American national. FTX.COM and FTX.US are delighted to enter into this one-of-a-kind partnership with Major League Baseball. At FTX, we strive to make a positive global impact every day, and there is no better partner to achieve this than with MLB and its international fan base. We look forward to announcing more details on our longlong-term partnership until the end of the year
MLB Revenue Director Noah Garden said, “This is an incredibly exciting announcement for everyone in Major League Baseball as we partner with a world leader at the start of their incredible growth. FTX has quickly become a global leader in the ever-evolving cryptocurrency industry and continues to build on its already impressive reputation. Our fans were the first to use new technology to engage with our game. We can’t wait to start collaborating with Sam and the entire FTX team.