Up-and-coming director Haley Johnson funds thesis film with cryptocurrency
The rise of TVN and the standardization of the rules of the game by reducing the financial burden of financing cinema
Posted: October 19, 2021 at 10:20 a.m. EDT|Update: 30 minutes ago
LOS ANGELES, October 19, 2021 / PRNewswire / – Last Friday, newly graduated director, Haley johnson, released his thesis film 12:34, featuring a rising musical artist, Ritt Momney’s, (If) the book doesn’t sell. After a series of unfortunate events, Haley had just two weeks to take her movie from the drawing board to the screening room, or she would be left behind to watch her classmates graduate without her. She and her team put the film together in just five days and got it ready to premiere with just a few hours to spare; a feat made possible only by passion, perseverance, but also, quickly obtained funding.
Of course, you can have an esteemed film education and extensive industry experience; but money is what really takes a movie from start to finish. What the next generation of freelance artists should know, cryptocurrency is the next option for those who dread trying to raise money for their next venture. Ravencoin (RVN) is a peer-to-peer blockchain that manages the efficient creation and transfer of assets from one party to another. In other words, a new form of crowdfunding that uses incentive rewards in the form of non-fungible tokens that interested contributors can purchase in exchange for funds for the film.
NFTs pave the way for decentralized multimedia distribution. Certificates of Authenticity for physical memorabilia and tokens representing a limited partnership or royalty sharing allow the funder to not only donate to the project, but also collect ultra-rare content that they can use. for monetary gain in the future. In the case of Haley’s film, major donors received scripts signed by herself and Jack rutter (Mom ritt), along with a photo of Haley and Jack featuring the signed memorabilia which was struck as NFT to prove its authenticity.
Cryptocurrency has made it possible to worry less about where the money comes from and focus instead on the art of the project. The film 12:34 is an exploration of the human mind and how, when we begin to take responsibility for our choices, we can create our own reality. The guiding principle of the project, “A young woman with a broken heart explores the depths of her subconscious through a sobering encounter with God and the Devil.” Themes of loss and acceptance flow elegantly throughout the film and leave audiences wondering what the next step is for this young actor / director.
[See https://haleynjohnson.com/press-kit/ for cast/crew bios, supplemental quotes, additional information on 12:34‘s use of NFTs and how journalists can claim one for research purposes.
Watch 12:34 at https://youtu.be/9yqZAccfhBM]
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